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Jessica Alba’s Startup, Honest, Valued at $1.7 Billion


By DOUGLAS MACMILLAN and ROLFE WINKLER Honest Co., the baby-products retailer co-founded by movie star Jessica Alba, has raised $100 million in a new round of funding, valuing it at about $1.7 billion, according to a person familiar with the matter. The funding boosts the e-commerce startup’s value by more than 50% since it last raised funds a year ago. A company spokeswoman declined to comment. Reuters reported last week that Honest was seeking new funds at a valuation up to $2 billion. [Read more…]

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Ecommerce startup to watch

E-commerce startup

Ecommerce startup to watch By David Hirsch, co-founder of Metamorphic Ventures It feels like just yesterday that commerce on the Internet was stale and dominated solely by two of the earliest entrants – Amazon and eBay. Omni-channel retail (reaching customers wherever they shopped – whether in store, online or on their phones) was all the rage and, in fact, was one of the major trends that drove several investments in Metamorphic’s first fund as big retail budgets flowed online as we can say  ecommerce startup . At the time, the innovative commerce models were based mostly on flash sales and ...

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ecommerce store perform better

ecommerce store

GUEST COMMENT Five ways to make your ecommerce store perform better By Sean Blanks   Britons are the biggest online spenders in Europe, with predictions of an average £1,174 per person to be spent shopping across the net in 2015 (Centre for Retail Research). That’s a year-on-year rise of 16%, pushing online retail sales in the UK to £52bn. But ecommerce sites must be up to the challenge of sharing in that, if visits are to convert to sales. Here are five ways of making sure ecommerce sites are up to scratch. Is it fast enough? Customers don’t like to ...

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A Better Ecommerce Website Means More Business

Ecommerce site

A Better Ecommerce Website Means More Business Creating an eCommerce website is much more than designing an aesthetically pleasing online store. It involves developing an executable blueprint that transitions a visitor into a customer through simple navigation. Even before this you need to acquire that visitor using various SEO strategies in order to position yourself to the limitless success that online selling can bring. Your website needs to be visible to the search engine, then move its way to the top of the search engine, be clicked on, and then through an eye-grabbing design with easy navigation convert its visitor into ...

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More Marketers Beginning to Focus on eCommerce

By Emma Martin This year more than any other, marketers and marketing agencies are beginning to think about eCommerce in their efforts with regard to designing and launching websites, particularly those optimized for mobile. Ahead of the weekend, Rand Internet Marketing –a web development company — announced a coupling with FoyerLive, a firm that lets businesses bring the power of eCommerce functionality into their physical stores. “We are excited to be partnering with FoyerLive,” said Seth Rand, Founder & CEO at Rand Internet Marketing. “We believe FoyerLive will provide successful solutions that will deliver positive results for our clients within ...

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Ecommerce Product page

Ecommerce Product

9 Steps to the Perfect Ecommerce Product Page By Business 2 Community What are the elements that make up a high converting e-commerce product page? Jeff is excited about launching his online business. He’s generating a ton of traffic to his product pages, but his conversion rates aren’t so hot. Upon further examination of his product pages, he’s noticed they’re bland. Product descriptions are copied directly from the manufacturer. The resolution of the images is low. Pages lack reviews. The list of flaws goes on. Right now, Jeff is asking himself some questions. How can I increase conversions? How can ...

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