A Beginner’s Guide to Choosing an eCommerce Platform
by LIESHA PETROVICH
eCommerce Platform; A whopping 45 percent of American consumers were projected to shop online this past holiday season. With this type of growth, the toolset online sellers have at their disposal is expanding every day. From selling products on Amazon to installing simple WordPress plugins, anyone can set up an online shop.
The question then isn’t “Which eCommerce platform is the easiest or cheapest?” Rather, the real question is, “Which eCommerce platform is the best option to sell your products from?”
When businesses consider selling online, they often focus on the product first. This is obviously crucial and you have to get this right. You won’t sell anything without a great product. However, this is only the first step to online selling.
You have many choices when it comes to selling your product. You can sell your product on an eCommerce platform, sell from your own site, or join a larger marketplace. The following is a quick guide that will help you decide which option is the best for your business.
Selling digital products from eCommerce Platform
There are many eCommerce options that allow sellers to create their own e-store and add sales options on their own website. This is the perfect option for smaller businesses that have a wide variety of digital products, like eBooks, videos, apps, magazines, and podcasts. Selling directly from your own website allows you additional marketing opportunities, like promoting special sales on your blog and embedding a sales option into the post.
Selz is a great option for digital sellers, as it’s incredibly versatile. Sellers with existing websites or blogs can easily embed sales options while also managing sales through their social channels. Selz is user-friendly, affordable, and works with platforms like WordPress and Blogger.
Unlike some other providers, Selz also processes credit card transactions on your behalf, so there’s no need to have your own payment processor. Selz even has the option to open a free Facebook store for those businesses with a large social media following.
Fitwirr, a health and fitness website, uses Selz to sell a wide variety of workouts.Each product can be embedded into the Fitwirr site as a side widget or into a page.
The following is an example of how one product can be embedded into a website, with an option to buy directly from the site and the product will download instantly.
Selling online and offline
The idea that a business needs more than one checkout process is outdated.
Today, it doesn’t matter if you sell online, offline or both. You can use the same checkout system for your entire business. This simplifies the entire process, and allows for a more streamlined management approach. If you have a local business, but want the option of selling your products online, there are eCommerce platform that can do both.
The leader in integrated selling is Square, Inc. Their Square reader for offline businesses is quite recognizable; however, Square is also a great option for local sellers who also sell online.
Mr. Tod’s Pie Factory, a small bakery business with several locations in New Jersey, uses Square to sell their pies online. Square, Inc. has an option to create an online store and link it to a business’s website. This allows Mr. Tod’s Pie Factory customers the ability to buy and ship pies to any location. [Read more…]