Ecommerce Social Media Marketing: 6 Ways you can Boost Your Business
by Collected from thoughshift
Ecommerce social media marketing helps you engage with current and potential customers, but only if it’s managed effectively. Social media is now an integral part of almost every consumer’s online habits. Statistics abound about it’s popularity and it’s potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits. A study by the Harvard Business Review found that only 12 percent of businesses feel that they are using social media effectively.
Ad your best keywords for your Facebook profile description:
As simple as it sounds, many retailers don’t think about Facebook as a search engine but that doesn’t stop millions of searches being made within it every day.
Include your brand and category keywords on your About page and check you get found in the search results on Facebook for all your brand search variations or you could be missing out on your customers sharing their love for your brand with their friends.
Then rinse and repeat for all your branded social media profiles to maximize your brand visibility. The worst scenario would be someone searching for your brand in a social network and you not coming up in the results!
Post product on Social media:
Whilst social media isn’t just about selling, if you sell products, your customers do want to see them! So don’t be shy, set a posting schedule, starting small and practical, whether that’s daily or weekly for you, but start posting images of your products with links through to each of your product pages on a regular basis.
If you’ve got thousands of products, there won’t be enough days in the week to promote everything. If you’ve got a smaller range, show different ways of wearing or using the product through different situations and settings. If you have editorial shots, look books or video assets weave these in sparingly too (there’s probably far fewer of this type of content so you don’t want to bore your audience by repeating yourself).
Really engage customers around your products by asking for them to share their opinions, advice (or even photos if relevant) on how they wear or use particular products to keep things interesting.
This is a critically important factor in driving new orders. Think of your social feeds as your shop window. You don’t want to only be touting your wares, but you are a shop after all.
Brand advocates who are following you, are interested in your products. Don’t forget to mention them – pay it forward
Setup RSS to automatically post on blogs or social media:
You’re super-busy and just getting the latest blogs on the site is hard enough without consistently remembering or having the time to post that blog to all of your social networks (you’re on so many now)!
Give yourself a break by setting up Really Simple Syndication (RSS) feeds to automatically distribute your blogs on Facebook and Twitter as you publish them online as Ecommerce Social Media Marketing.
Share informative post on social media
After publishing content regularly and engaging with your own followers, giving props to third party influencers is next on the list.
Go and retweet, post or pin a different influencer’s post on a regular basis. The gift of reciprocity will pay dividends in a matter of weeks, as a portion of those same influencers won’t be able to help themselves but share your content right back. People are kinda nice like that.
Ensuring your blog tittle are not competing with your products tittle:
In a bid to optimize an Ecommerce Social Media Marketing site for those traffic driving category level keywords, blog posts often get written to include those keywords.
This can lead to your blog post outranking your category page in the search results which can be devastating for your conversion rate.
If you’re trying to increase your visibility for people ready to buy “large oak coffee tables” send them directly to your shop.
Instead use your blog to create editorial for topics that don’t necessarily have their own category such as trends and audiences. Start thinking like a publisher and create content marketing plans to suit your customers, using formats like style guides, look books, designer/maker interviews and gift guides in Ecommerce Social Media Marketing.
Ask blogger to review your product:
Bloggers can be a great way to increase your online visibility and traffic from third party sources.Research bloggers whose audience reflects your target customers and invite them to share your content or review your products with Ecommerce Social Media Marketing. If you’re in the luxury market this may not be feasible so a more creative approach might be required, such as inviting bloggers behind the scenes at your next photo shoot or to get VIP seats at your events.