7 ecommerce trends to watch out for in 2016
Trends are always changing and ecommerce trends are no different. While this is a great thing, it also presents a challenge.
Changing technology can improve and impress, which is why ecommerce store owners need to constantly be on their toes, and keep their eyes and ears open for what’s in the pipeline and figure out how it can help them better their products and services.
One can say that technological trends are like fashion. Women’s costumes and men’s suits are always changing, and you need to keep up with the latest to stay relevant. This principle applies to ecommerce technology as well.
2016 is fast approaching and is being touted as the year which will witness the emergence of a host of new trends in ecommerce, as well as experience the impact of those that made waves in 2015.
According to Forrester, consumers will spend US$327-billion per year on online shopping by 2016. It is, therefore, crucial to stay abreast of the developments in this field and tap the market.
Mentioned ahead are a few trends that are expected to evolve over the course of the coming year.
The Rise and the impact of mobile shopping
In today’s day and age, mobile phones are considered a necessity. Over the last few years, mobile phones have seen a surge in their use, with people using them not only to communicate or text, but also to shop. In keeping with this, an m-commerce store will no longer by an additional feature, but a requisite by 2016.
As noted by Kissmetrics, one-third of all ecommerce purchases were made on a smartphone during the holiday shopping season in 2013. Another noteworthy statistic is that 78% of mobile searches for local business information result in a purchase. [Read more..]