4 Ways to Merge Retailers in Online and Offline
by Kali Kasprzyk
Google the phrase omnichannel for marge retailers or online/offline retail strategy. The articles on this topic and stats around it are mind blowing. And still, most retailers don’t employ an Omnichannel strategy, and those that do have only touched upon the possibilities which present themselves. Most of the time this is due to lack of knowledge or lack of budget. Neither one is an excuse in 2016. By merging and combining the customer’s in-store and online experience, you create a journey which will drive sales, engagement and loyalty. Being knowledgeable in this space is well worth the time and effort to create this dream marge retail trifecta.
Here are 4 methods you can use to start bringing your online and offline experiences together.
1. In-store Technology for Marge Retailers
This one’s easy. Physical installations in-store which bring together the two worlds. These can include kiosks connected to the shop database, with a custom UI to display all available products and features. In a recent development, Echidna developed a Face Chart for Sigma Beauty customers to try the products virtually with Merge Retailers. This could easily be transferred to an in-store technology experience as well to further the customer experience.
It doesn’t have to be so overt, however. Beacons, or iBeacons, are hidden pieces of tech which interact with personal devices at a very short range. These can provide additional functionality to the user directly to their phone or tablet, negating the need for a kiosk or screen installation at all.
2. Click and Collect
Click and Collect services are becoming more common for the simple reason being that as well as offering more convenience to a busy shopper who can’t wait for deliveries, they also drive customers back to the store, where up-selling opportunities are abound in Merge Retailers. In an effective Ecommerce build, goods can be prepared for collection in as little as 5 minutes from ordering. [Read more….]