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Digital Marketing Tip

Digital Marketing Tip

4 Effective Digital Marketing Tip for 2016  by Harsh Dubey (from ecommerce24)   E-commerce has received the growth boost in India over the past couple of years primarily due to the rise in mobile Internet access and improvements & developments  in payment and delivery infrastructures.  The Indian consumers have gained trust in online transactions and are more aware now thanks to rise in digital marketing. Another study by Deloitte earlier this year pegged the value of the E-commerce market in India at $16 billion for 2015 – that’s a staggering 300% increase from $4 billion in 2010.It is expected that E-commerce in ...

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Facebook Takes On Yelp

facebook yelp

Facebook Takes On Yelp, Angie’s List By David Jones Yelp is an American multinational corporation headquartered in San Francisco, Facebook recently launched a service for members that provides recommendations and ratings on shops and service providers, a move that puts it in direct competition with Yelp. The tool provides star ratings on local service providers, including doctors, veterinarians, event planners, health spas and auto repair shops. Users can leave references on the site detailing their experiences with certain merchants or service providers. Maps also are available. It’s not immediately known whether Facebook will offer discounts coupons for local merchants. Impact on Rivals Yelp ...

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ecommerce change in 2016

ecommerce change

5 ways ecommerce change in 2016 by RUTH READER From mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 ecommerce change can be? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year. Lending startups will become banks for the millennial generation While 2014 was all about peer-to-peer lending, 2015 saw the rise of alternative lending platforms that follow a more traditional model, with lending apps like Earnest and Affirm raking in money to create credit ...

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Ecommerce Social Media Marketing

Ecommerce Social Media Marketing

Ecommerce Social Media Marketing: 6 Ways you can Boost Your Business by Collected from thoughshift Ecommerce social media marketing helps you engage with current and potential customers, but only if it’s managed effectively. Social media is now an integral part of almost every consumer’s online habits. Statistics abound about it’s popularity and it’s potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits. A study by the Harvard Business Review found that only 12 percent of businesses feel that they are using social media effectively. Ad ...

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Business Trend in 2015

business trend

Ask the Market Experts: What Business Trend Was Most Impactful in 2015? By Shayna Marks The year 2015 was definitely one for the record books for business trend. Technology is moving at such a rapid pace and disrupting industries left and right. We saw a steep rise in the “sharing economy,” rapid adoption of wearable technology, advertising innovation and Millennials invade the workplace. Lead generation transformed into demand generation, the importance of social media marketing shifted to content marketing, mobile traffic surpassed desktop, and video became the media darling. For this month’s “Ask the Market Experts” column, we asked our resident ...

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