Recent Posts

Digital Marketing Tip

Digital Marketing Tip

4 Effective Digital Marketing Tip for 2016  by Harsh Dubey (from ecommerce24)   E-commerce has received the growth boost in India over the past couple of years primarily due to the rise in mobile Internet access and improvements & developments  in payment and delivery infrastructures.  The Indian consumers have gained trust in online transactions and are more aware now thanks to rise in digital marketing. Another study by Deloitte earlier this year pegged the value of the E-commerce market in India at $16 billion for 2015 – that’s a staggering 300% increase from $4 billion in 2010.It is expected that E-commerce in ...

Read More »

Facebook Takes On Yelp

facebook yelp

Facebook Takes On Yelp, Angie’s List By David Jones Yelp is an American multinational corporation headquartered in San Francisco, Facebook recently launched a service for members that provides recommendations and ratings on shops and service providers, a move that puts it in direct competition with Yelp. The tool provides star ratings on local service providers, including doctors, veterinarians, event planners, health spas and auto repair shops. Users can leave references on the site detailing their experiences with certain merchants or service providers. Maps also are available. It’s not immediately known whether Facebook will offer discounts coupons for local merchants. Impact on Rivals Yelp ...

Read More »

ecommerce change in 2016

ecommerce change

5 ways ecommerce change in 2016 by RUTH READER From mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 ecommerce change can be? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year. Lending startups will become banks for the millennial generation While 2014 was all about peer-to-peer lending, 2015 saw the rise of alternative lending platforms that follow a more traditional model, with lending apps like Earnest and Affirm raking in money to create credit ...

Read More »

Ecommerce Social Media Marketing

Ecommerce Social Media Marketing

Ecommerce Social Media Marketing: 6 Ways you can Boost Your Business by Collected from thoughshift Ecommerce social media marketing helps you engage with current and potential customers, but only if it’s managed effectively. Social media is now an integral part of almost every consumer’s online habits. Statistics abound about it’s popularity and it’s potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits. A study by the Harvard Business Review found that only 12 percent of businesses feel that they are using social media effectively. Ad ...

Read More »

Business Trend in 2015

business trend

Ask the Market Experts: What Business Trend Was Most Impactful in 2015? By Shayna Marks The year 2015 was definitely one for the record books for business trend. Technology is moving at such a rapid pace and disrupting industries left and right. We saw a steep rise in the “sharing economy,” rapid adoption of wearable technology, advertising innovation and Millennials invade the workplace. Lead generation transformed into demand generation, the importance of social media marketing shifted to content marketing, mobile traffic surpassed desktop, and video became the media darling. For this month’s “Ask the Market Experts” column, we asked our resident ...

Read More »

Ecommerce Trends 2016

Ecommerce Trends

Ecommerce Trends 2016 : Buying Pet Products Online and What It Means for Your Business By Keith Anderson How much do you think the average pet owner spent online on holiday pet gifts in Ecommerce Trends 2016? Consider this: The New Age pet owner went online to buy an aromatherapy kit for Fido—some lavender and sage scent to gently calm the nerves and soothe whatever Yuletide emotion caused all that barking. And the indulgent cat lover logged on to buy a high-tech, self-cleaning litterbox for Whiskers, complete with an adjustable timer for raking and a privacy hood for the most modest ...

Read More »

Ecommerce Plugin for WordPress

ecommerce plugin

Ecommerce Plugin: 7 Best Free WordPress Plugin by Catalin Zorzini WordPress has started its journey as a blogging platform, but now it’s being used as a robust solution for building eCommerce sites. The powerful plug-in architecture of WordPress makes it possible for anyone to transform an ordinary site into a fully-fledged digital shop. So in case you’d rather build it with good old WordPress instead of using dedicated shopping cart software, read on! If you’re also planning to build an eCommerce site with WordPress, you may get confused which eCommerce plugin fits your needs best. To help you choose best among the rest, ...

Read More »

Wholesaler for Ecommerce Store

Wholesaler

4 Tips to Landing the Best Wholesaler for Your Ecommerce Store by Joseph Yi As your dream for owning your very own ecommerce store comes to fruition and you’re doing the thorough research needed for a successful online business, you may begin to realize that wholesaler is your best bet for stocking inventory at the most cost-effective price and yielding the highest gross margin––but typing “wholesalers” into an internet search field produces an overwhelming number of results, and the entire ordeal can seem too complicated––especially for small businesses just starting out. Don’t let your profits suffer or deny your company a ...

Read More »

how drop shipping works

DropShipping

How drop shipping works? Is drop shipping the best way to bootstrap an e-commerce company? by Matthew Carroll   Everyone here at Brightpearl talks with customers and new prospects dozens of times per week about drop shipping, but we definitely found that there really wasn’t a greatoverview of the process to give growing retailers a detailed analysis of this process as part of a lower-risk vertical expansion strategy. how drop shipping works? we will try to find the answer from the below discussion: What is drop shipping? Let’s start out by getting a good general definition of drop shipping to make sure ...

Read More »

B2C Ecommerce in Online Business

B2C ecommerce

B2C Ecommerce and B2B E commerce: Whats the difference anyway? By Bryan Robinson When you think of eCommerce, your thoughts likely go to traditional, consumer-based online shopping. But – stop the presses – did you know that B2B eCommerce sales are almost double those of B2C ecommerce? In fact, the inexorable rise of eCommerce is one of the biggest trends in B2B marketing right now, and one which shows no sign of slowing down. It’s beenpredicted that the market will be worth a phenomenal $6.7bn by 2020. While there are certain features that are required across both customer types, it’s increasingly important for businesses ...

Read More »

Ecommerce SEO Marketing Tips

ecommerce SEO

Ecommerce SEO – Tips For Marketing Your Online Store by azad@rule ECommerce SEO services are quite different then the ordinary search engine optimization. Actually, I wanted to buy a gift for my best friend that I couldn’t find in local stores on his birthday, so I tried to find that on some of the well-known online stores. But guess what! With the sheer number of the e-commerce website, I was completely surprised when I couldn’t even find it online. And even worse when I was unable to find the exact product I wanted in Google SERP’s! But this one instance forced ...

Read More »

Side Business – Passion of Ecommerce

side business

How Ecommerce Is Turning Passion Into Revenue Generating Side Business by Debbie Gisonni According to a 2015 Gallup poll, only 34.1 percent of employees are engaged at work. That means the other 65.9 percent are working for the paycheck, not the passion. We all have a passion–a hobby, a special talent–that one thing we’d still do even if we didn’t have to work. It feeds our soul, makes us happy and gives our life meaning. Being able to turn that passion into an income stream would be a dream come true for most people, and it’s technology, particularly e-commerce, that is ...

Read More »

B2B Relationship

B2B relationship

3 Ways to Build  B2B Relationship with Ecommerce by LORI MCDONALD When it comes to building relationships, B2B ecommerce is different than B2C. There is still an individual B2B relationship — there’s always a person on the other side. However, in B2B that person is doing a job, typically as a buyer or a distributor. By helping your customers and distributors do their job better and make their lives easier, you can earn their appreciation, trust, and loyalty. At the end of the day, if customers know they can get what they need easily and are well taken care of, that ...

Read More »

B2B ecommerce success

B2B ecommerce

 How to succeed in B2B ecommerce By Jennifer Lonoff Schiff B2B ecommerce in the United States would grow from $780 billion in 2015 to $1.13 trillion in 2020. While that is clearly good news for online B2Bs, just having an ecommerce presence is not enough to succeed. So what can B2B businesses do to gain customers and market share? Here are six suggestions from B2B pros. 1. Know who you need to target B2B ecommerce. “Take the time to really understand who the decision maker is at the customer and how the hierarchy of influence works within each organization,” says ...

Read More »

Ecommerce marketing

ECommerce Marketing

How to Go Viral: Ecommerce Marketing Strategies By Vivian Wagner Ecommerce marketing needs to be an all out attack. The strategies will help you formulate your ecommerce marketing plan and strategy.Once you’ve started your e-commerce business. One of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It’s important  to have a balanced and far-reaching strategy — one that’s just as focused on reaching long-term goals as it is on going viral. “To go viral you have ...

Read More »