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Tag Archives: ecommerce branding

Ecommerce Branding for Small Business Site

ecommerce branding

How to Do Ecommerce Branding for Your Small Business  Website by Julie Knudson Many small business owners are familiar with branding—a concept historically connected to brick-and-mortar locations and print advertisements—but as more small business retailers move online, branding elements play an important role in the customer experience. When it comes ecommerce branding,  site, logos and products are just the tip of the iceberg. Small Business Strategies and Ecommerce Branding: Andrea Wagner, head of design at Bigcommerce, says that entrepreneurs who lack a visual or branding background may think that branding is limited to fixed components, such as logos and trademarks. But that’s only ...

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