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Tag Archives: shaping ecommerce

Shaping eCommerce by Women

shaping ecommerce

How women are shaping eCommerce By Richard Heasman With the rapid development of mobile purchasing, eCommerce has blossomed into a multi-billion pound industry, and women have taken a significant lead. Unlike other industries, eCommerce offers a flexibility and accessibility that never existed in traditional business. Armed with laptops, kitchen tables and coffee shops – Wi-Fi has become a sledgehammer to the glass ceiling. Leading brands are investing heavily in mobile business as consumers increasingly use tablets and mobiles to shop and complete transactions. This has led to an exponential boom in the online sphere, with the emergence of social start-ups run ...

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