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Webrooming – Retail Opportunities

webrooming

Webrooming Open 5 Retail Opportunities Channel . Collected by rhktuhin Webrooming has largely been fueled by shoppers’ growing demand for immediacy. It’s enabled by the spike in retailers offering same day in storepickup. But retailers long standing fear of ‘showrooming‘– the process whereby shoppers look at products in store and buy elsewhere. What is Webrooming? “Webrooming is when consumers research products online, then come into a physical store to buy them”. Webrooming is even hotter than showrooming. It’s creating new opportunities for brick-and-mortar retail stores. Why Do Consumers Choose Webrooming? Particularly when they could just as easily order a product ...

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